Introducing Fluent Cargo Tracking – a simple solution to a complex problem

As products travel worldwide, passing through multiple hands, systems and modes of transport, maintaining traceability throughout the journey is difficult. Fluent tracking is the glue which ties this ecosystem together by providing a simple view of the entire supply chain.

Whilst factors such as cost, delivery time windows, transport capacity and regulatory restrictions are already predicated with fluctuations, unpredictable factors like weather events, wars, strikes, roadworks or port closures heavily influence real world shipping. Despite these major disruptions, in order to maintain a high standard of customer service, it’s still imperative to know where your inventory is at all times.

Five key benefits of intelligent route tracking

1. Increased Supply Chain Transparency

Fluent tracking allows all parties involved in the shipping process to access up-to-date information on the location and progress of their cargo. Real-time tracking reduces uncertainty and provides a more comprehensive supply chain experience, alleviating organisation’s concerns about the timeliness of goods upon arrival. In today’s ‘just in time, instant gratification’ world, consumers expect full transparency on shipment target points from the time an item is picked up until it reaches its final destination. Consumer loyalty is waning, and organisations understand transparency is vital to keeping customers.

2. Enhanced Customer Experience

Unlike the former traditional logistics methods requiring manual updates, or expensive visibility solutions, Fluent tracking offers simplicity and ease of use. This allows shippers and consignees to coordinate subsequent transport or inform partners more effectively, reducing the need for customer inquiries and minimising the risk of cargo interference.

3. Optimised Inventory Control

Manufacturers and suppliers often face challenges in maintaining optimal inventory levels. Fluent tracking provide real-time shipment status updates. When combined with demand forecasting, and Fluent’s scheduled routing, organisations can make more accurate stocking decisions and manage product lifecycles more effectively.

4. Anticipatory Risk Mitigation

A key benefit of Fluent tracking is its ability to make shipping processes more predictable. By analysing real-time data, potential issues such as route deviations or equipment failures can be identified early. This proactive approach allows shipping companies to implement alternative routes or conduct necessary repairs, minimising disruptions.

5. Improved Operational Efficiency

Organisations can prevent serious problems from occurring by identifying pain points and addressing them directly, avoiding additional costs such as late fees and penalties. As well as preparing for the worst, Fluent tracking can contribute to cost reduction and overall efficiency gains. Real time tracking information uses carrier integrations, milestones and shipment progression, saving costs by centralising data agnostic of the carrier, service provider, mode or region.

Conclusion

Shipping disruptions such as the Suez Canal or Houthi Rebel conflicts in the Red Sea demonstrate the need for risk mitigation and resilient supply chains, given the world’s geopolitical uncertainty and climate trends.

Disruption can come at any stage of the supply chain, by reducing the time taken to identify delays and disruptions, shippers and freight forwarders proactively solve logistics issues and will ultimately facilitate a business model built for stability and success.